BAYO has been trying their best to issue a mea culpa on the botched “What’s Your Mix” ad campaign with a manifesto that offended a lot of people. In my first post about this issue, I wrote that I didn’t think it was racist but mostly wrong choice of words. Our resident writer Jing wrote her own heartfelt and articulate thoughts about how Bayo got it wrong. In the Bayo’s official statement post, I opined these thoughts:
Yah know, if the ad was just of Jasmine Curtis-Smith image with the nationality percentage(maybe) and “What’s Your Mix?” taglines that ad campaign could have taken a fun approach. Sometimes you don’t need a long winded explanation to sell a product. Ad agencies should be able to come up with a short tagline to catch everyone’s attention. “What’s Your Mix?” is actually a good one by itself when referencing to the mix & matching of a stylish outfit.
BAYO is gracious enough to acknowledge our opinions on the matter and sent us an e-mail with the remaining 2 phases of the ad campaign that were supposed to roll out in the next few months to celebrate nationality, heritage, and personality mix.
Check them out after the jump..
Dear Ma’am / Sir,
We appreciate your feedback about our most recent ads. With the different variations and suggestions made by the public, we have decided to reveal the rest of the campaign, as a way of shedding more light on the issue.
It was meant to be a three-part series rolled out over the next few months with the intent of celebrating nationality, heritage and personality mix.
Unfortunately, the message got lost along the way. Despite this, we at BAYO, will continue our 20-year tradition of celebrating the diversity and uniqueness of every Filipino.
Thank you for your time.
Sincerely Yours,
Lyn Agustin
Vice President, BAYO
I like those remaining phases. Like I’ve stated above, if they’ve just left out the manifesto the tagline was more than enough and it could’ve taken us all in a fun ride coming up with our own cute 50-50 mixes taglines. Well, I’m sure BAYO has learned their lesson and will be much careful next time. I wish they’d continue with the “What’s Your Mix” campaign though. It’s really catchy and judging by the 50-50 Memes that came out afterwards, albeit pilosopo, I think we could all turn it positively to promote what Bayo was trying to do in the first place which is to celebrate nationality, heritage, and personality mix.
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