BAYO has issued an official statement to apologize for the mess they’ve created in their What’s Your Mix? campaign. Part of it mentioned how they believe being Filipino will make you 100% beautiful which unfortunately got lost along the way. Well, if you attach a long poorly written elitist and offensive manifesto right next to an image of a half-Filipino half-Australian endorser then surely the mixing and matching style campaign would be lost, anywhere.
“We, at BAYO, deeply apologize for the message our campaign — “What’s Your Mix?” — has unintentionally conveyed. We would like to express our regrets to those who have been offended or felt discriminated against.
Our company and our partners have always taken pride in being pro-Filipino as we continue to celebrate our uniqueness and achievements. We believe that being a Filipino will always make you 100% beautiful. It is unfortunate that this message got lost along the way.
We thank everyone who has shown support for our thrust of promoting Filipino beauty, talent, and creativity.
Vice President, Bayo” (Source: Rappler)
Yah know, if the ad was just of Jasmine Curtis-Smith image with the nationality percentage(maybe) and “What’s Your Mix?” taglines that ad campaign could have taken a fun approach. Sometimes you don’t need a long winded explanation to sell a product. Ad agencies should be able to come up with a short tagline to catch everyone’s attention. “What’s Your Mix?” is actually a good one by itself when referencing to the mix & matching of a stylish outfit. DO’H!