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I first read Katrina Stuart Santiago‘s (@radikalchick) tweet on the new BAYO ad but dismissed it immediately coz I was really tired and needed to go to bed. Then I woke up this morning and apparently the whole thing took on a life of its own, going viral and everything.

katstuartsantiago ?@radikalchick
100% think the Bayo campaign is tanga. it has also lost what it had going for it when Lea Salonga was its endorser. #stopbuyingBayo

So what is this 50%-50% brouhaha all about? Right next to Jasmine Curtis-smith’s picture is a poorly written manifesto explaining the ad campaign. First of all, it’s a bit too long for a manifesto to help sell the concept of BAYO’s 50%-50% mixing their pieces for a fashion statement. Touching on the nationality aspect seems kinda lost in my opinion. I’m a bit muddled how having mixed blood could be in any way referenced to sell clothing but I guess they’re not just selling clothes but representing “world class” as well. I’m not saying it’s racist, I just think it’s a wrong choice of words and references for a mix & match fashion campaign.

“Call it biased, but the mixing and matching of different nationalities with Filipino blood is almost a sure formula for someone beautiful and world class,”

Do you think that’s a racist ad?

You can’t fully blame the Ad agency here coz they only interpreted what the BAYO company wanted them to do. Stepping away from the ad manifesto itself, I actually found the mixing and matching of Jasmine’s outfit of grey plaid shirt and brown pants as boring for an 18 yr. old vibrant young endorser. Yup, I’m just going to leave it at that, HEH!

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